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CIRCULATION, FINANCIAL,
MARKETING & DISTRIBUTION REPORTS Expire
inventory
Lists total subscriptions for each expiration date, with
breakdowns for each market category (response channel) and by first-time and multiple
renewals. Totals are provided for paid, bill-me, complimentary and controlled subscribers.
Helpful for estimating publication press runs for list counts, budget projections, etc.
Accounts
receivable
Totals accounts receivable for billed subscriptions. Provides
aging by invoice effort.
Earnings
by issue
Reports earnings for the current issue and projected earnings for
future issues.
Response
key analysis
Records and analyzes current and year-to-date response to each
new and renewal subscription promotion effort, with subtotals for each major market
category (e.g., direct mail, bind-in cards, agencies, renewals, etc.). Provides percentage
of net paid returns.
Payment
analysis
Further analyzes data in the Response key analysis,
including pay-up on credit orders and counts of cancels and payment suspends for each
promotion effort. Calculates the percentage of conversions (first-time renewals) for each
promotion.
Renewal recap
Consolidates responses to all individual renewal efforts.
Calculates renewal percentages for each expire issue group, and a moving average for the
last full year.
Renewals from non-renewal sources
Tracks advance renewals and provides a cross reference to
renewals from sources other than the renewal series.
Credit
on/off by start issue
Reports credit orders on/off by start issue.
Earned/Deferred
Calculates income for the current issue being served and the
amount of income deferred for future issues. Includes the On/off summary
of each type of current transaction.
Allows analysis of each factor that affects income totals and subscriber counts.
Cash
received by state
Lists amounts received by state for each source of subscription
income.
Useful for determining liability for state taxes on magazine income.
Transaction
list
Lists all entries to your subscription files since the last
report by type of transaction, e.g., additions, renewals, payments, changes of address,
cancels, expirations and suspends. Provides "from and to" information and audit
trail references. Totals are for ABC/BPA audited publications, based on a basic price
provided by the publisher.
Useful for special surveys and telephone follow-ups.
Subscriber
list
Available in zip, company, or alpha sequence. Lists name and
address, account type (e.g., paid, comp, donor, etc.), whether active or inactive, paid or
unpaid, expiration issue, last issue served, special mail handling, number of copies,
donor or recipient, and special coding.
The basic resource for subscriber information.
Label totals
Provides issue label counts by country (foreign by area) with a
breakdown by subscriber type, e.g., paid, controlled, complimentary, etc.
Postal
zone analysis
Provides postal breakdowns for second- or third-class mailings
and applicable postal presort reports.
Geographic
audit totals
Reports a breakdown of subscribers by state.
BPA on/off
Reports additions, deletions, and reclassification of
subscriptions for Business Publications Audit.
3B/3C
analysis
3B reports BPA source by age.
3C provides a mailing address breakdown.
Cross hatch
Analyzes subscriber data based on specified sort criteria.
Country
counts
Reports subscriber counts by country. |